Visual packaging system is an important form of modern commodity packaging design. It refers to through packaging design, through the use of visual elements, to make goods more visually attractive and more able to arouse consumers’ desire to buy. Visual packaging system is designed not only for beauty, but also for marketing effect. There are many mysterious forces behind the visual packaging system, you know?
I. Design principles of visual packaging system
The design principle of visual packaging system refers to some basic principles followed in the design of visual packaging system. These principles include: color principle, composition principle, font principle and so on. Among them, the color principle is the most important one. Color can affect people’s psychology and mood, thus causing consumers’ desire to buy. Therefore, in the design of visual packaging system, the use of color is very important.
Second, the design steps of visual packaging system
The design steps of visual packaging system include: determining design objectives, conducting market research, determining visual elements, carrying out design schemes, making finished products, and so on. Among them, market research is a very important step. Only by understanding the needs and preferences of the target consumers, can we design a visual packaging system that is more in line with the needs of the market.
Third, the design case of visual packaging system
1. Coca-Cola
Coca-Cola is a very successful case of visual packaging system. Coca-Cola’s iconic red and white colors and concise design make it very popular in the market.
two。 Apple
Apple’s product packaging design has been characterized by simplicity, boldness and lightness. Apple’s packaging design highlights the characteristics of the product, making it very eye-catching in the market.
Fourth, the future development trend of visual packaging system
With the continuous development of science and technology, the design of visual packaging system will also appear a new trend. In the future, the design of visual packaging system will pay more attention to personalization, intelligence and interaction. These new trends will bring more possibilities to the design of visual packaging system.
In short, visual packaging system is an important form of modern commodity packaging design. Through the use of visual elements, visual packaging system can make goods more visually attractive and more able to arouse consumers’ desire to buy. We need to understand and master the design principles, design steps, design cases and future development trend of the visual packaging system.